Academic Course Catalogue

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Business Management

 

BSM-101 Introduction to Business

This course introduces business and the environments in which businesses operate. Students examine the roles of major functional areas of business and interrelationships among them. Organizational theories and techniques are examined, and economic, cultural, political and technological factors affecting business organizations are evaluated. 3-0-3

  •  Pre Requisite: None
  •  Co Requisite: None
 

BSM-105 Computer Applications for Business

This course introduces PC as a tool to be used throughout the ktech programs. The course addresses computer literacy and related ethical issues; introduces the Internet; covers prevalent applications such as word processing, spreadsheet, database, schematic capture and presentation software. Exercises in the lab help students develop practical skills and acquire an understanding, while promoting ethical use, of computers for business and technical problem solving. 2-2-3

  •  Pre Requisite: None
  •  Co Requisite: None
 

BSM-106 Adv. Computer Applications for Business

This course focuses on a set of contemporary computer cases used by business users to perform variously business functions in addition to computer-based case studies for the database and decision-support. This course includes data analysis, decision support cases, business problems identification, financial analysis, software functionality, advanced excel & presentation skills. 3-2-4

  •  Pre Requisite: BSM-105
  •  Co Requisite: None
 

BSM-127 E-Commerce Foundation

This course is an introductory course in e-Commerce. The course provides a comprehensive overview of E-Commerce terms and concepts, technologies, features of Web sites, tools used to build an E-Commerce web site, and its related diverse issues. At the end of this course, students will be able to describe key Internet terms and concepts; identify major networking protocols and internet servers; use key Internet technologies such as Web browsers and search engines; define E-Commerce and identify its major related issues; Selling and Marketing on the web; identify payment methods for E-Commerce; identify the major E-commerce Softwares; and major issues related to E-commerce security. 4-0-4

  •  Pre Requisite: BSM-101
  •  Co Requisite: None
 

BSM-154 Business Information Systems

This course introduces students to the study of systems that are used in business. The theory and definition of systems and information is covered to provide the foundation understanding of information systems. Functional divisions and levels of management in business are discussed to identify the different types of information systems required at each to support business operations. This course also provides a general overview of hardware and software requirements for computer based information systems. Data management tools, networks and the Internet are also covered to illustrate how information is stored, processed, retrieved and communicated in business. Students will also learn how to apply critical thinking and problem solving techniques to determine information systems needs in businesses. In addition, the course provides a general overview of information systems development methodologies. Finally, the course explores key issues related to the use of computer based information systems in businesses such as legal, ethical and security issues. 3-0-3

  •  Pre Requisite: None
  •  Co Requisite: None
 

BSM-176 Principles of Management

This course examines fundamental management theories and traditional managerial responsibilities in formal and informal organizational structures. Planning, organizing, directing, controlling and staffing are explored, all with an eye towards human behaviors. 3-0-3

  •  Pre Requisite: None
  •  Co Requisite: None
 

BSM-178 Principles of Marketing

In this course students apply principles and strategies for marketing products and services to industrial, commercial and government entities. Topics include ways in which market information and product life cycle affect product and production design; forecasting techniques; interdependencies between marketing and operations functions; and selling skills. 3-0-3

  •  Pre Requisite: BSM-101
  •  Co Requisite: None
 

BSM-223 Project Management

This course enhances students’ ability to function in a project leadership role. While exploring the project life cycle, they gain experience in budget and timeline management. This course describes the different stages of project management right from project planning to scheduling resources, monitoring and controlling the progress of the project right up to project closure. Project management software is used to design project schedules using methods such as bar charts, program evaluation review technique (PERT) and critical path method (CPM) to produce project plans to apply to the solution of case studies. 3-0-3

  •  Pre Requisite: None
  •  Co Requisite: None
 

BSM-228 E-Commerce Business Issues

This course teaches students how to conduct business online and manage the technical issues associated with constructing an electronic commerce Web site. Students will learn the similarities and differences between traditional and electronic commerce, and will explore e-commerce technologies at various levels of sophistication. At the end of this course, students will be able to define electronic commerce and discuss its trends and statistics; explain the legal aspects of e-commerce including jurisdiction, copyright and patents; identify and describe e-commerce marketing goals; explain usability and discuss the factors that effect it; define e-services and formulate an e-service action plan; explain Electronic Data Interchange (EDI) and its role in e-commerce; define e-business and the role it plays in current business; explain inter-office resources for increased productivity and cost reduction; distinguish between e-commerce software options and weigh their advantages and disadvantages; install and customize an e-commerce site with product catalog using software applications; install and verify a payment gateway for transaction processing; administer payment transactions for patching process; identify major components of e-commerce security; generate a certificate request for a trusted third-party certificate authority; install sever certificate; and develop fully transaction enabled e-commerce Web site. 3-0-3

  •  Pre Requisite: BSM-127
  •  Co Requisite: None
 

BSM-229 Web Design and Development

This course teaches students how to design and publish Web sites. In this course students will work with the latest development tools, as well as study design technologies such as Dynamic HTML, cascading style sheets, JavaScript, Java applets, plug-ins and multimedia. Students will also learn how to manage the Web site development process from the prospective of Web site users. At the end of this course, students will be able to explain and implement Web design concepts including page layout, multimedia, font and color selection, graphic images, audience usability, file hierarchy, and navigation; manage the Web site development process, develop a web strategy with goals and tactics to support it, and implement techniques such as mind mapping and the site metaphor concept; choose and implement basic Web technologies such as HTML tables and frames, metadata, and cascading style sheets; use web production applications and tools to create and manage pages and sites, create animated GIF's, edit graphic image files and create multimedia files; explain and implement advanced Web technologies including scripting languages, Dynamic HTML, Extensible Markup Language (XML), server-side scripting technologies, Java Applets, and plug-ins; explain the functions of Web servers, server administration ports, cookies, databases, and database management systems; identify the Internet governing organizations, research Internet standards, and register a domain name; complete development of a functional Web site; and compare in-house Web site hosting to hosting with an Internet Service Provider, and publish sites to the Web using various tools and techniques. 3-2-4

  •  Pre Requisite: IST-152
  •  Co Requisite: None
 

BSM-230 Web Applications Development

This course teaches students how to create custom solutions and enterprise-level Web sites by using ASP.NET MVC applications. At the end of this course, students will be able to design the architecture and implementation of a web application that will meet a set of functional requirements, user interface requirements, and address business models; create MVC Models and write code that implements business logic within Model methods, properties, and events;add Controllers to an MVC Application to manage user interaction, update models, and select and return Views; create Views in an MVC application that display and edit data and interact with Models and Controllers; run unit tests and debugging tools against a web application in an integrated development environment such as Visual Studio , and configure an application for troubleshooting; develop a web application that uses the ASP.NET routing engine to present friendly URLs and a logical navigation hierarchy to users; describe how to package and deploy an ASP.NET MVC web application from a development computer to a web server for staging or production; write JavaScript code that runs on the client-side and utilizes the jQuery script library to optimize the responsiveness of an MVC web application; build an MVC application that resists malicious attacks and persists information about users and preferences; modify the way browser requests are handled by an MVC application; and describe how to write a Windows Azure web service and call it from and MVC application. 2-2-3

  •  Pre Requisite: IST-127 and IST-152
  •  Co Requisite: None
 

BSM-231 Internet Systems Management

In this course, students will learn basic and advanced implementation and configuration concepts and skills for various Internet systems and services. Basic concepts and skills include user management concepts in Windows server and configuration of Domain Name System (DNS) services, Samba, and FTP. Students will also learn about choosing appropriate Internet system platforms and develop hands-on experience on how to calculate throughput, choose appropriate Internet connections and configure Windows Server to use TCP/IP. The advanced concepts and skills include installation and configuration of Web, newsgroup, e-mail and proxy servers; in-depth understanding of how to connect e-commerce databases to Web servers; and enabling CGI on Windows. Students will also learn about backup and load balancing issues, and receive foundational knowledge concerning Internet security. 3-2-4

  •  Pre Requisite: BSM-127
  •  Co Requisite: None
 

BSM-233 Internet Marketing

The course focus on internet marketing and how it is different from traditional marketing and how it complements traditional marketing. The course begins with the foundation of internet marketing. In addition, the course discussing the implementation of the contemporary marketing tools and the development of the internet marketing strategies. The student leaving this course will have developed the skills required for effective performance in the internet marketing as a medium to large business. Students will also be prepared to take advantage of the growing number of entrepreneurial situations in today`s business environment. 3-0-3

  •  Pre Requisite: BSM-178
  •  Co Requisite: None
 

BSM-235 B2C E-Commerce Systems

The goal of this course is to students with an introduction to creating a custom Business-to-Consumer (B2C) solution by using content management software. At the end of the course, students will be able to describe the role that Commerce Server plays in developing a B2C Web site. Build and import catalogs; create Web pages that display and search catalog data; use user and group profiles to identify and authenticate users; create a basic shopping basket; create advertisement, or ad, and discount campaign items; implement a marketing campaign; and package a Commerce Server Web site for deployment. 2-2-3

  •  Pre Requisite: BSM-230
  •  Co Requisite: None
 

BSM-236 B2B E-Commerce Systems

This course covers the use of information systems and technology to interact, collaborate, and transact business with the company’s customers, employees, suppliers, partners, and society. With an emphasis on the theory, technologies and issues of conducting electronic business transactions between businesses. The course examines current and future trends of B2B e-Commerce business models. Procurement process between businesses using traditional and electronic methods is also explored in depth covering technologies and software packages used to support eProcurement and legal, security and trust issues that rise with the use of electronic transactions between trading partners. The course also focuses on Supply Chain Management (SCM) which plays an important role in national and international economy. Electronic Marketplaces are also discussed as one of the approaches of implementing B2B transactions. Finally, the course explores the role of governments in promoting and supporting B2B e-Commerce in addition to the use of e-Commerce between businesses and governments. 3-0-3

  •  Pre Requisite: BSM-228
  •  Co Requisite: None
 

BSM-255 Systems Analysis and Design

This course exposes students to the concepts and techniques of analyzing business problems from a systems solution concept. Students completing this course will have the ability to focus on the problems concerning the business and apply practical systems analysis methodology that will yield desired results. The concepts, techniques and tools covered in the course enable the student to identify, define, analyze, recommend and implement solutions to complex business problems. In addition, students must have an understanding of advanced PC applications that will be useful in solving system problems. Students will become familiar with the steps involved in planning and implementing a business systems project from initial perception of the need, to determining the feasibility of the project, and to planning the necessary resources and implementation of the final project. 3-0-3

  •  Pre Requisite: BSM-154
  •  Co Requisite: None
 

BSM-256 Object Oriented Systems Design

This course teaches students object-oriented analysis and design techniques using the Unified Modeling Language (UML) in the context of Rational Unified Process. This course provides an overview of object technology and object-oriented principles such as encapsulation, abstraction, inheritance and polymorphism. Students will study tradition software development life cycle models, as well as the ways in which the Rational Unified Process expands on these ideas to create robust environment for software development. The course provides specific examples of UML diagrams as well as techniques used in requirements gathering, analysis, and design. The course also includes a discussion of proper design techniques and the object-oriented design metrics that can be used to evaluate the strength of a design. The course concludes with a brief discussion of the implementation and testing process. 4-0-4

  •  Pre Requisite: BSM-255
  •  Co Requisite: None
 

BSM-258 Database Systems Design

This course teaches students how to plan and design relational database systems. Students will learn the theory behind relational databases, and relational algebra. As well as Structured Query Language (SQL) and optimizing databases through normalization. Upon completion of this course, students will be able to define and describe database management systems (DBMSs) and identify the advantages and disadvantages of using DBMS; define relational model terminology and describe tables and their characteristics; explain the database design life cycle and discuss the various aspects of database planning; describe relational database design methodology and discuss the phases of database design; discuss the normalization process and describe normal forms; identify design issues related to logical and physical database design, use database definition languages, define and use the Structured Query Language; and define relational algebra and explain related concepts. To implement topics learned Students will use a DBMS to build a functional database according to predefined set functional requirements. 4-0-4

  •  Pre Requisite: IST-231
  •  Co Requisite: None
 

BSM-274 Final Project

Working in groups, students apply knowledge and skills gained, including problem-solving and project management techniques, to a windows and web solution project. Based on a typical real world business situation, the project includes gathering and analyzing business requirements, designing, developing, testing and implementing a software solution for a windows and web computing environment. 1-4-3

  •  Pre Requisite: Final Semester or VPAA Approval
  •  Co Requisite: None
 

BSM-279 Consumer Behavior

The course will introduce the student to understand and develop information about consumer behavior. Consumer behavior covers four basic domains; Psychological Core, Decision-Making Process, Consumer Culture and Consumer Behavior Outcomes. These four domain will be studied in depth to develop effective strategies and tactics to reach customer satisfaction. The psychological Core will cover areas related to motivations, ability, opportunities, memory and knowledge and attitude formation and change. The student will gain an understanding of the consumer decision process, including problem recognition, judgment and decision making on high & low effort, and post decision processes. Consumer Culture domain will examine the importance of social influences on consumer behavior, consumer diversity, household and social class influences, values, personality and lifestyle. Consumer Behavior Outcomes domain highlights innovations adoption, resistance and diffusion by consumers as well as symbolic consumer behavior and its effect. 3-0-3

  •  Pre Requisite: None
  •  Co Requisite: None
 

BSM-280 Advertising and Public Relations

This course will provide students with a broad overview of advertising and promotion from an integrated Brand Promotion (IBP) perspective. It will focus on different area such as advertising and IBP in business and society, analyzing the environment for advertising and integrated brand promotion, the creative process, placing the message in conventional and new media, and integrated brand promotion. The course will cover diverse range of advertising theories & practices, advertising & promotion industry, advertising & promotion history, advertising & promotion society, advertising & promotion agencies, advertising & promotion media planning, advertising & promotion strategies, advertising & promotion creative techniques, advertising & promotion research, advertising & promotion social responsibilities, ethics in advertising & promotion, sales promotion. 3-0-3

  •  Pre Requisite: BSM-178
  •  Co Requisite: None
 

BSM-281 Accounting for Business

This course is intended for students in the technology-intensive programs where understanding of the basic principles of finance and managerial accounting is essential to future successful contribution to organizational achievement. Students are introduced to the accounting system, financial statements, and essential elements of cost and managerial accounting within the context of management decision making. Capital investment analysis and other budgeting methods are studied in relation to goal attainment and organizational success. The effect of activities in the functional areas of business on the financial viability of the organization is emphasized. 4-0-4

  •  Pre Requisite: MATH-107
  •  Co Requisite: None
 

BSM-283 Salesmanship

This course introduces the students to the exciting world of sales management. This course addresses the complex and demanding responsibilities of sales personnel, including forecasting, territory management, understanding customer expectations and buyer behavior; gathering feedback; communicating; budgeting and relating sales goals to marketing goals. It emphasizes on the significance of the strategic role of the sales function and the importance of recruiting, training and rewarding the right salesforce to enhance the performance of the organization. 3-0-3

  •  Pre Requisite: None
  •  Co Requisite: None
 

BSM-285 Market Research Methods

This course provides a perspective on marketing research’s role in the business world today. Topics include the nature and scope of marketing research, data collection, data analysis, and marketing research applications. 3-0-3

  •  Pre Requisite: None
  •  Co Requisite: None